Create endless looks with our first-to-market* ground breaking Couture Styling innovation. Miracle heat-sensitive microwax technology allows the hair to set and re-set styles with ease. Extremely Repositionable, unparalleled shape memory, 96 hour extreme anti-fizz control, 450° thermo-protection. *For L'Oreal.
HOW TO USE:
For fine to normal hair, apply two pumps of L'incroyable blowdry lotion into hands. Distribute on towel-dried hair and blowdry for desired look. Restyle or change the look easily with the use of heat tools. No product reapplication necessary.